MTV is bringing its flagship live music event Crashes to the Ricoh Arena – it has been revealed.
MTV Crashes Coventry will be staged over the late May bank holiday weekend – May 27 and 28 – as part of a three-year agreement between MTV UK and the Ricoh Arena, with the support of Coventry City Council.
It will be the first time an MTV Crashes event has been staged in an arena and will feature a selection of stand-out performances from acts to be announced.
The event is expected to attract over 70,000 music fans and will be followed on the consecutive day with a Club MTV event in the same venue.
Thousands of heavily subsidised tickets for both nights will be released for sale on February 2 at: www.ricoharena.com and a registration of interest for tickets is available via the website from today (Wednesday).
The Crashes event will be broadcast across MTV’s flagship UK music TV channels and subsequently across its portfolio of music channels. It will be further supported with on air spots, promotional pushes on the ground and across MTV’s social media platforms.
Jill Offman, MD of MTV UK said: “Live music in the UK is on a high right now and as the number one music television network we’re fervent about giving audiences up close and personal access to it, with immersive on-the-ground brand experiences that translate into great on-air content.
“Our Crashes events are always a highlight of the year and consistently generate high levels of digital and social engagement so we can’t wait to get to work on this one and give the people of Coventry a weekend to remember.”
Andy Gibb, Managing Director of the Ricoh Arena, added: “We are hugely excited to welcome MTV to the Ricoh Arena in May for what will be sure to be a fantastic arena festival.
“This is great news for Coventry and for music fans across the Midlands, and stadium concerts form the core element of our music and entertainment strategy.”
MTV Crashes Coventry is one of two confirmed MTV Crashes events to be staged this year and will be followed later in the year by Plymouth which is heading into its third year.
According to Plymouth’s local council last year MTV Crashes Plymouth added £3.5m to the city’s economy and was seen across 40 countries globally. Other previous Crashes destinations include Londonderry, Cork, Glasgow, Belfast and Manchester.
Further details of MTV Crashes Coventry, including artists confirmed to perform, ticketing and event specifics announcements will be announced soon.
A dedicated MTV Crashes Coventry microsite will be housed on www.mtv.co.uk.