LIVE On is the message of this year’s poppy appeal in Warwickshire.
The Royal British Legion called on people to remember the fallen, but also look to the future of the living, at the launch of the appeal in Stratford on Saturday (October 25).
Stratford Mayor Ian Fradgley said: “As we mark the centenary of the First World War, it’s as important as ever to wear a poppy and remember the sacrifices and commitment made by our armed forces both then and now.
“The message behind this year’s Poppy Appeal is Live On – to the memory of the fallen and future of the living, which captures perfectly why it’s so important to donate to the appeal and wear a poppy. Every donation received will make a real difference to the lives of service men and women, veterans and their loved ones.”
The appeal is aiming to raise £780,000 across Coventry and Warwickshire which will go towards the Legion’s national target of £40 million to continue its vital work delivering practical, through life care and support to the armed forces community.
The Royal British Legion Director of Fund-raising Charles Byrne said: “The Poppy Appeal 2014 embraces the dual role of The Royal British Legion as the custodians of Remembrance and provider of welfare support to the armed forces community.
“The poppy is a powerful symbol which is worn to commemorate all those who have fought and died in our armed forces and show support for those still serving today and their loved ones.”