September 26th, 2016

Sky Ride to take over city centre for third consecutive year organisers confirm

Sky Ride to take over city centre for third consecutive year organisers confirm Sky Ride to take over city centre for third consecutive year organisers confirm
Updated: 4:51 pm, Apr 25, 2016

CARS will make way for bicycles in Coventry as the city hosts its third consecutive Sky Ride event in August.

Thousands of people are expected to descend on the city in celebration of all things two wheels with cyclists of all ages and abilities expected to take part in the fun-filled day on Sunday (August 7).

The traffic-free event has attracted 17,000 participants since its inaugural event in Coventry two years ago.

With plenty of activities available on and off the bike, the free event will take over the city centre and see cyclists pedal their way around some of the city’s famous landmarks – taking in Broadgate, the cathedral and even stepping onto Coventry’s ring road.

Organised between British Cycling and Sky, Sky Ride has helped to increase cycling activity in Coventry – leading to a national saving of more than £750,000 in healthcare costs related to inactivity.

Richard Smith, Cycle Coventry co-ordinator, said: “We are pleased to welcome the region’s biggest traffic free bike ride back to Coventry for a third year in a row.

“It’s a fantastic opportunity for friends and families to get together and have fun cycling on traffic free streets, with lots to see and do around the 7km circuit.”

Six-times gold medal winning cyclist, and Sky Ambassador, Sir Chris Hoy said: “Over the past eight years, thousands of local cyclists have taken to the streets of Coventry as a result of the successful British Cycling and Sky partnership.

“We look forward to making this year’s Sky Ride Coventry the biggest and best yet.”

In addition to Sky Ride, British Cycling confirmed they will continue to work with the Council to offer more cycling opportunities with Sky Ride local, city guided rides, ride social and go-ride.

David Bourque, British Cycling’s director of recreation and partnerships said: “We are delighted to bring a big traffic-free cycling event to Coventry in 2016.

“It doesn’t matter how old you are, how old your bike is, or how fast you ride – at Sky Ride Coventry it’s all about getting on your bike and having fun.”

Ian Murray, head of brand, cycling and team Sky said: “We’re thrilled that Sky Ride has returned for 2016 and that so many people across the UK will get the chance to enjoy cycling through their town or city on traffic-free streets.

“This year, we’re celebrating our one-millionth Sky Rider – we are delighted Brits are cycling more regularly as a result of our eight year partnership with British Cycling.”

For more information and to register for free, visit GoSkyRide.com/Coventry

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