THE SKY Blues are continuing their promise to make football more affordable to fans in the city by cutting matchday tickets prices across the Ricoh Arena to £20.
An adult seat will now cost £20 throughout the ground when bought in store, over the phone or at the gate after the premium zone areas were scrapped for the 2015/16 campaign.
That price comes down to £18 should adult supporters buy their ticket online, which they will be able to do up until three hours before kick-off on the day of the game.
Juniors will also pay no more than £7 for a game after a significant reduction in price, while JSBs under-12 can still claim a free ticket in the Family Zone. JSB over-12s pay just £4 in that area but must be accompanied by a paying adult.
All junior and JSB prices are reduced by £1 when bought online, apart from a JSB under-12 ticket in the Family Zone which will be charged at £0.01 for processing purposes.
Concessions tickets will be £15 in both the standard and family zone when bought in store, over the phone or on the gate, and that price will come down to £13 when purchased online.
“We’ve made the pricing simpler and have cut the cost of Standard Zone tickets for adults and for children – dramatically so when they are bought online,” said Sky Blues chief executive Steve Waggott.
“We dropped the matchday increase very quickly after our return to the Ricoh last season and we have maintained that policy but we wanted to incentivise fans who wanted to buy online.
“Our commitment to making football more affordable, especially to families, is highlighted once again in these prices.
“For example, for an adult to bring a couple of JSBs under the age of 12 into the Family Zone is just £20 for a match and even less when the purchase is carried out online.
“We believe the prices are pitched at the right level but I must emphasise again that the cheapest way to support the team week-in, week-out is to buy a season ticket which cuts the ‘per match’ adult price almost in half.”
Tickets for away fans visiting the Ricoh have also been set at £20 for adults, £15 for concessions and £7 for juniors.
Waggott added: “This very much fits into the Football Supporters Federation’s ‘Twenty’s Plenty’ campaign.
“I hope, for our supporters who like to travel away from home, that the vast majority of fellow League One clubs look to implement a similar pricing structure.”
Fans who buy matchday tickets online will, ordinarily, be given the option to have their tickets posted out to them or collected, although collection will be the only option if it is too close to day of the game.
Tickets will not be available to buy at the new store at Arena Park on the day of the game but will be available from the matchday ticket office at the stadium.