COVENTRY City have announced an initial one-year partnership with Monzo who will become the club’s new front of shirt sponsor and principal partner.
Monzo is the UK’s largest digital bank, one of the UK’s fastest-growing companies and seventh largest retail bank in the country.
The deal is in place for the 2024/25 season.
Coventry owner and executive chairman, Doug King, said: “Monzo is a fantastic partner for Coventry City and we hope that this will be the start of a successful and long-term relationship with them.
“As Coventry City FC looks to the future, engaging with a new set of customers and fans to rebuild our football club to be a powerful force amongst our community and within our country, Monzo likewise is a company that is dynamic, disruptive and forward thinking in their industry.
“We are extremely excited about this partnership and how it will unfold. We thank Monzo for their support and commitment in this new adventure.”
Monzo’s vice president of marketing, AJ Coyne, added: “We’re excited to partner with Coventry City, a historic and storied club that has inspired fans up and down the country with their runs to the play-offs and the FA Cup semi-finals.
“We both value a special connection with our communities and share a challenger mindset, so this was a match made in heaven.”
Coventry’s chief commercial officer, Tynan Scope, said: “This is a great new principal club partner and front of shirt sponsor for Coventry City.
“Monzo is the UK’s largest digital bank and many of our fans will recognise and be customers with them. We are proud to showcase the Monzo logo on our fantastic new kits in the 2024/25 season.”
