COVENTRY City have announced Mercury as the club’s new sleeve sponsor for the 2024/25 campaign.
Mercury, a digital transformation champion for the staffing and recruitment industry, will see its logo appear on the left sleeve of all the Sky Blues’ shirts this season.
A global partner of Microsoft, Mercury is a multi-award-winning Software as a Service specialist.
Coventry’s chief commercial officer, Tynan Scope, said: “We are delighted to confirm Mercury as our new sleeve sponsor for the 2024/25 campaign.
“They are a leading technology company in the field of staffing and recruitment, with innovation at the heart of their business.
“They are an exciting new partner for Coventry City, and we look forward to building a strong relationship with them over the coming years.”
Mercury’s chief executive officer, Chris Kendrick, added: “We’re thrilled to have the opportunity to formally associate the Mercury brand with Coventry City, with several lifetime fans from within our employees.
“It’s important for us, as a growing, locally head-quartered business, to promote our name throughout the UK and beyond.
“This is a very exciting partnership for Mercury, which aligns with our business growth and international success, it also enables us to exhibit the Mercury brand to a wider audience with the vast increase in Sky coverage.
“City’s consistent growth in recent years is not too dissimilar to ours; we are excited to see what the coming season brings and how this new partnership evolves.”
