A COVENTRY-based packaging and distribution specialist has experienced its busiest festive season yet.
The Pack Smart Group has been snowed under producing intricate advent calendar packaging, amid a boom in demand for calendars which house cosmetics, fragrances, spirits, wellness products and more.
The company has been working with Coventry-based haircare brand Treasure Tress to assemble its advent calendars.
Co-founder Seanna Holland said: “Complex advent calendarsare becoming increasingly popular, and this is the first year the business has been able to help clients ship their own.
“Putting the packaging together can be a tricky task. It needs to house all the products properly without falling apart, while still being light enough to ship for minimal costs.
“We’ve been able to help Treasure Tress achieve that, meaning their customers have been getting some wonderful surprises every day in December.
“We’re looking forward to seeing how the trend affects our own success, and working with more clients to deliver further advent calendars in 2026.”
