COVENTRY City have confirmed the club will remove existing ticket allocations given to Supporters’ Clubs from the 2026/27 season.
The Sky Blues have introduced a revised Supporters’ Club scheme following the club’s promotion to the Premier League.
As part of the changes, Coventry have launched a new membership scheme for supporters which includes an away membership for season ticket holders only.
The club will no longer set aside tickets for supporters’ clubs in order to free up allocated seats to season ticket holders.
And King said the reason behind the change came following an internal review of the club’s away ticket distribution and the views of Sky Blues fans.
King said: “Supporters’ Clubs are there for being with like-minded Coventry City fans and not for obtaining your tickets.
“Therefore, away ticket allocation will no longer be available at Supporter Club level.
“Based on season ticket surveys we’ve done over the last several months, we know the most critical factor to secure an away ticket is your loyalty to the football club.
“We fully understand that. Loyalty points acquired in the history of supporting the football club will be absolutely the mainstay of access to away tickets.
“However, we are introducing a new ballot. To qualify for this ballot, you need to be a season ticket holder and you will need to have bought an away membership.
“That will qualify fans for the away ticket ballot. We’ve created five new categories of membership which will give fans priority access to home and away tickets before general sale.”
The club confirmed individual members within a Supporters’ Club can still book together for away fixtures.
One booker can purchase up to 30 tickets through the away ticketing platform, provided they hold sufficient priority points.
Coventry will also lower the barriers to entry for Supporters’ Clubs with members able to attend three exclusive ticketed events throughout the year.
King added: “Supporters’ Clubs have been hugely important in bringing the community back together with the football club.
“That strong bond we’ve got together. We’re going to take this moment to do some changes.
“We feel that Supporters’ Clubs are there to spread the word with like-minded people wherever they may be.
“We’re going to make it easier to set up a Supporters’ Club wherever you may do it with a low flat fixed fee.
“There’ll be opportunities to attend three exclusive events where key players and members and staff will be present at the CBS Arena.”
