SCHOOLS across Worcestershire and Birmingham are being urged to take part in a new scheme which sees them given free gardening equipment and seeds.
It’s Good to Grow has been launched by Morrisons to encourage more pupils to eat more fruit and vegetables.
Research shows – of 1,115 children surveyed between the age of six and 15 – 70 per cent are more likely to eat produce they have grown and cared for themselves.
Over half (56 per cent) of the children aged six to 10 in the UK are not currently eating their recommended amount of fruit and vegetables each day.
The Morrisons scheme aims to build a closer relationship between children and fruit and vegetables so they can see that it can be easy and inexpensive to grow their own produce once they have the necessary skills.
Customers can gain one ‘It’s Good to Grow’ token in their My Morrisons account via the app and website for every £10 that is spent in store or online which can then be donated to any school to redeem equipment such as gardening tools, composting bins and seeds to get growing.
The National Food Strategy, published earlier this year, outlined the need for the UK to improve dietary health whilst protecting the environment, warning that a failure to do so could lead to obesity costing the NHS £15 billion by 2035.
Morrisons hopes the project – by making children more aware of the food journey from field to fork – will help them choose more healthy options when it comes to filling their plates.
New research by YouGov on behalf of Morrisons has found that some children aged six to 15 did not have a good understanding of how fruits and vegetables were grown. For example, only 34 per cent correctly identified how asparagus is grown – 32 per cent stated it was grown underground and 21 per cent did not know how it was cultivated.
Being Britain’s biggest foodmaker, Morrisons wants to empower children to connect with the natural world for them to better understand what they are putting into their bodies.
It’s Good To Grow’ aims to transform 14,000 schools in Britain into Morrisons Growing Schools by giving children additional educational resources to demonstrate the importance of improving their health, whilst making use of their environment.
To start earning ‘It’s Good to Grow’ tokens, download the My Morrisons app.
Tokens that can be donated to schools for them to redeem gardening equipment.
Visit: www.itsgoodtogrow.co.uk for more.