5th Jul, 2022

4 Reasons Why Gaming Brands Gain Market Share

Correspondent 21st Jun, 2022

The gaming industry is growing each year, with more people all over the world getting into some kind of gaming. These days, thanks to the availability of technology and the internet, gaming is more accessible than ever, which has led to a wider range of people getting involved. As demand for gaming has grown, the number of companies involved in the space has grown too.

Better technology has meant more exciting games, bigger investments and greater profits. The expense of developing games has risen in tandem with the increasing complexity of video game development. Many of today’s games can cost tens or even hundreds of millions to develop and publish.

Video games aren’t the only part of the gaming industry either. Mobile games, gambling sites like Casumo online casino and gaming accessories all make up the gaming industry. Today, the gaming industry has a significant share of the entertainment industry, and some experts believe this is only the beginning. While the demand for games is growing, there’s a huge amount of competition, and gaming brands need to strategise if they aim to gain a share of the market.

Streaming

Streaming is one of the best ways for gaming brands to reach a wider audience in today’s competitive market. Over the past few years, streaming has become a major form of online entertainment for millions of people who watch live streams of their favourite streamers every day. There are all kinds of different live streams, but gaming streams are some of the most popular. Fans can watch streamers play the latest games while interacting with them and being part of the experience.

The video game industry has grown through streaming, as it helps advertise new games or gaming accessories. Many major gaming brands now have partnerships with major streamers, who act as influencers to their fans. If a popular streamer streams themselves playing a game, that game’s sales can increase significantly.

Cloud Gaming

Streaming is also affecting the game industry in other ways. In the last few years, there’s been a rise in the number of cloud-based gaming services which allow gamers to play games through the cloud. This way, even those who don’t have an expensive PC or games console can still enjoy the latest games on the highest graphics settings.

Many of the latest games can only be played on high-powered games consoles or PCs with the latest graphics cards. This keeps a significant percentage of gamers from enjoying the best games. However, cloud-based gaming could be a possible solution. Cloud-based gaming has the potential to open up a whole new market for video game companies to target.

New Demographics

The stereotype of the gamer has evolved over the years as gaming has become more popular. Today, the average gamer spends a lot of time playing online games with their friends, making gaming more of a social activity.

As new demographics have become interested in gaming, brands have been able to market to new areas and gain a larger market share. With interest in gaming growing among all age groups and demographics, the future could be even brighter for gaming companies.

Mobile Play

In 2022, around 83% of the world’s population own a smartphone capable of accessing the internet. This is a huge number of people and represents a major potential market for game companies. Games can now be accessed through most smartphones, either by downloading an app or playing online.

Mobile gaming has grown significantly over the past few years, meaning that anyone of any age can instantly download and play a variety of games from their phone or tablet. More games companies than ever are now recognising the huge potential for growth in the mobile gaming market, with lots of major companies recently releasing mobile games and porting existing games onto mobile.

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