IN 2021, Coventry Mazda faced exciting changes as the opportunity to move to a more spacious dealership arose.
The new site, only located across the road from the old location, offers many new features that were necessary for the company as it continues to grow and expand.
The previous site served it well for many years but the company wanted a ‘brand new refresh’ to provide customers with the experience they deserved.
The new-look Coventry Mazda has a new waiting area with modern coffee machine and comfortable seating, more easier accessible car-parking and a greater range of premium used cars, thanks to the extra space.
There is also a larger forecourt for the company to display its great range of Mazda and non-franchise approved used cars – from small hatch backs to SUVs.
Moving an entire business which has been fully established for over 10 years in one location proved a mammoth task and the company wanted to achieve the move within a strict deadline to reduce disruption to customer service.
With the help of staff, management and business partners, it successfully moved the existing business into the new location.
Coventry Mazda captured some of the action with its time lapse camera which sat in the corner of the showroom day and night while builders, contractors and staff prepared the space.
Mazda’s road to premium
Mazda UK is making a significant commitment through product development, marketing and customer service to elevate Mazda to premium brand status.
So far, it has seen the new generation of Mazdas released – CX-30, 3 and MX-30, which all have exceptional exterior design and a luxurious interior.
Going forward, Mazda has teased the arrival of new models including the Mazda MX30 range extended version and the all-new Mazda CX-60.
The Mazda CX-60 is predicted to show what Mazda is truly capable of when making a higher end premium vehicle.
Green 4 Approved Used
With the additional space the company has gained, it means Mazda Coventry can stock a greater variety of vehicle for customers to browse.
This has paved the way for a premium division of Green 4 Approved Used vehicles.
It now stocks quality high-end used cars, such as Range Rover, Audi, Mercedes-Benz and Porsche.
With 25 years of experience in retailing Mazdas, the firm understands what exceptional quality and customer service looks like, which is why it believes it can offer the best possible service when offering these vehicles.
How does it source stock?
Stock becomes available from a number of avenues, whether it be a customer’s part exchange, an ex-company car or other reputable sources.
The firm is extremely selective when purchasing stock, the majority of its premium stock will have nearly-new mileage, be within the manufacture warranty and have full dealer service history.
With over 25 years of experience, the friendly team strive to consistently achieve the highest standards of customer service and continue to build a reputation of excellence in the local area.
The team are happily settled into the new dealership is looking forward to welcoming customers to its new-look site at 540 London Road, Coventry, West Midlands, CV3 4EW.
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