20th Jan, 2021

Aldi's festive charity drive feeds almost 35,000 in the West Midlands

Rob George 1st Jan, 2021

WEST Midlands charities helped Aldi donate around 34,800 meals to people in need on Christmas Eve, the discount supermarket has revealed.

The supermarket paired up its stores with local charities, community groups and foodbanks to make the most of unsold fresh and chilled food after stores closed on December 24.

Around 210 tonnes of food were donated throughout the UK, with more than 500,000 meals donated and over 750 UK causes benefitting from the scheme in total.

The donation is Aldi’s largest to date and helped 45 charitable causes in the West Midlands at a time when more people are experiencing financial hardship and food insecurity due to Covid-19.

This year, for the first time, the idea was also extended to New Year’s Eve, when Aldi expected to donate a further 200,000 meals to charitable causes across the country.

Aldi has also worked with partner Neighbourly to prioritise donations to charities and community groups focused on feeding children over the school Christmas holidays.

The festive food donations are part of Aldi’s successful partnership with Neighbourly, a community giving platform that links businesses to charitable organisations. Thanks to this, all of Aldi’s 900 UK stores now donate surplus food to good causes seven days a week, all year round.

Luke Peech, managing director of Corporate Responsibility at Aldi UK, said: “We’re proud to support good causes in Worcestershire this festive period, helping them to provide fresh and filling meals over the Christmas period.

“The feedback has been overwhelming and we’re really pleased to have extended the idea, so we can do what we can for those in need within the community in what was an incredibly tough year for so many.”

Steve Butterworth from Neighbourly added: “Sadly, this festive season has been the busiest on record for the nation’s charities and food banks. I’m sure Aldi’s donation has been a lifeline for many.”

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