20th Oct, 2017

Asda to open new Cheylesmore store next month

Coventry Editorial 18th Sep, 2014 Updated: 28th Oct, 2016

ASDA is opening its new Daventry Road store next month, the company has revealed.

The supermarket giant has set a date of Monday, October 6 to launch the controversial store on the site of the old Cheylesmore pub.

The plan was originally given the go-ahead by the city council in January 2012 before angry locals launched a judicial review against the decision and won on a technicality.

The derelict site lay empty while months of delays set in but residents finally gave up their long battle when planning permission was again granted late last year.

No visible signs of building progress could be spotted even as late as July this year (pictured) but the speed of work has rapidly increased since builders moved onto the site in the last few weeks.

Store bosses are now aiming to find a ‘local hero’ to open the store and be handed a £100 gift card to spend in store.

Nominations for the VIP end on Monday (September 22) with the firm calling on family and friends to nominate someone who “constantly makes life better for people in Coventry”.

Store manager Keith Burden, said: “As the newest addition to Coventry, we will be tireless in our efforts to support the local area and will be launching our community life initiative in the coming weeks.

“To prepare for this we want to celebrate those individuals who are already playing their part and ensure a true local hero opens our store.”

A donation of £100 will also be made to a local charity of the person’s choice.


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