AVERAGE speed cameras have gone live in Coventry as the council aims to improve safety on two of the city’s most dangerous roads.
The new equipment has been installed on columns along ‘accident hotspots’ Ansty Road and London Road.
The speed cameras will record the registration of a car and calculate its speed by measuring the time taken to travel between set points on the road.
The move has been supported by West Midlands Police chiefs who want to tackle reckless motorists in the city.
Average Speed Cameras are seen as an effective way of reducing speed, as they can cover a longer stretch of road compared to other cameras – and prevent drivers slowing down for the camera only to speed up again when out of range.
Over a three-year period, London Road saw 22 accidents, including three fatalities and six serious injuries.
In a similar period, there were 32 accidents on Ansty Road, resulting in two deaths and five serious injuries.
The council says income from motorists paying for speed awareness courses would be used to cover police costs and re-invested in maintaining and potentially extending the scheme.
The cameras on London Road cover the stretch from Allard Way to the A46, with the Ansty Road cameras covering from Dane Road to Clifford Bridge Road.
Clear signs make drivers aware they are entering an average speed control zone.
Coventry City Council deputy leader Abdul Khan said: “We have been running initial checks on the equipment and have been letting motorists know that the cameras will soon be live.
“Although West Midlands Police will be enforcing the limits we hope that the fact the cameras are in place will be a warning to drivers.
“The vast majority of people respect speed limits, but there have been examples were irresponsible motorists have ignored these limits resulting in avoidable collisions that have affected many people.
“The cameras are in response to concerns raised by a number of residents, and we’ve always made it clear that road safety is something we are prioritising and willing to invest in to ensure that our roads are made safer.
“Educating drivers is our priority.”