AVERAGE speed cameras will be ready next month as Coventry council aims to improve safety on two of the city’s most dangerous roads.
The new equipment is being installed over the next two weeks on columns along Ansty Road and London Road to test the software before it goes live.
Coventry City Council says the investment is due to increasing fears among residents that reckless drivers are not being deterred.
The two roads to see the introduction of the innovative technology are hotspots for accidents and serious collisions, the council says.
Over a three-year period, London Road saw 22 accidents, including three fatalities and six serious injuries.
In a similar period, there were 32 accidents on Ansty Road, resulting in two deaths and five serious injuries.
Cabinet member for city services Jayne Innes says the new cameras will bring accident rates down as they have in other local authorities.
“Road safety, and tackling speeding traffic in particular, is a priority for this council and we are committed to creating a safer speed city, she said.”
“We want to make sure that our streets are safe for everyone, and Average Speed Cameras have been shown to be a great deterrent to speeding drivers, dramatically cutting incidences of speeding where they’re installed, and as a result, greatly reducing the number of accidents.”
The new cameras record the registration of a car and track its overall journey speeds along the length of a road.
It calculates the time travelled between points and not just the speed as a vehicle travels past a camera, the council added.
It says the cameras are particularly effective because they can track speeds over a longer distance but also prevent drivers slowing down for the camera only to speed up again when out of range.
The council says funds from motorists paying for speed awareness courses would be used to cover police costs and re-invested in maintaining and potentially extending the scheme.
The cameras on London Road will cover the stretch from Allard Way to the A46, with the Ansty Road cameras covering from Dane Road to Clifford Bridge Road.
Clear signs will be installed to tell drivers they are entering an average speed control zone.
Deputy leader of the council Abdul Khan said: “As a council we monitor and set the city’s speed limits, and we work closely with West Midlands Police who enforce the limits.
“The enforcement of this scheme will enable us to teach those that drive recklessly and without respect on Coventry’s roads that their actions can have a devastating impact, and that speed limits are set for a reason.”