BUSINESSES from around the world are set to flock to Coventry and boost its economy as a multi-sport festival for UK companies has been elevated to include international entrants.
The 2026 UK Corporate Games, set to be hosted by the University of Warwick in August, has been officially upgraded to become the World Corporate Games.
It will be the first time Coventry has hosted the multi-sport festival, in which organisations from around the globe will compete in a celebration of business, sport and networking.
Participants will compete in up to 20 different sports, including football, tennis, netball, volleyball, padel, basketball and dragon boat racing.
Many UK companies which had already committed to entering are now encouraged to invite colleagues from their international offices.
Historically, international teams stay between five and seven days, delivering a boost to the local economy through hotel stays, hospitality, transport and leisure spending.
The University of Warwick will act as the central hub for competition, athlete services and social events, supported by a range of high-profile venues across the region.
Coun Kamran Caan, Cabinet Member for Public Health and Sport at Coventry City Council, said: “Elevating the UK Corporate Games to a World Corporate Games event reflects both the growth of the Games and the confidence that the organisers and our partners have shown in Coventry.
“We’re excited to welcome international participants for an even bigger event, whilst showcasing everything our city has to offer as a leading host city for major sporting events.
“We’d love to see loads of Coventry businesses getting involved in what will be a brilliant Games – there’s still time to sign up and be part of it!”
Doug White, CEO of Corporate Games Worldwide, said: “The elevation of the UK Corporate Games to become the 23rd World Corporate Games represents a significant milestone for our global community. From our beginnings in San Francisco in 1988 to today, our mission has remained constant – to unite businesses worldwide through sport, competition, and shared experience.
“Hosting this edition at the University of Warwick, in the dynamic city of Coventry and across such outstanding venues reinforces our commitment to delivering an exceptional international event.”
