17th Oct, 2021

Businesses were urged to support Children's Games which are coming to Coventry at Chamber's first face-to-face event

COVENTRY and Warwickshire Chamber of Commerce used its first face-to-face event in almost a year to support a major sporting event coming to the region in 2022.

After a brief opportunity for networking, guests at the Telegraph Hotel, business people and civic leaders were given an insight into the International Children’s Games which is returning to Coventry from August 11 to August 16 in 2022. It was previously staged in the city in 2005.

The Games are approved by the International Olympic Committee and offer 12 to 15-year-olds the chance to compete in athletics, 3-on-3 basketball, climbing, football, swimming, table tennis and tennis.

The Games Village will be at the University of Warwick, with sporting action taking place at Coventry University, The Alan Higgs Centre, the University of Warwick and in Broadgate in the city centre.

Businesses were urged to get behind the event either through sponsorship, support-in-kind or spreading the word about the games and encouraging staff to be volunteers.

Rowena Cole, a Coventry athlete – who competed in the, 2006 and 2007 International Children’s Games, winning the 800 metre race on both occasions – was interviewed by Yuri Matischen, from the event organisers, about her experience.

Rowena, who now works for CV Life – a partner in the delivery of the event in Coventry, said participating in the games was ‘huge’, giving her an experience she had previously only dreamed of.

“If, as businesses, you support the games coming to Coventry, you are not just investing in an event, you are investing in life-changing experiences for Coventry kids.

“The International Children’s Games is a great way of inspiring the next generation to be the best they can be in whatever they want to achieve in life.”

It is being delivered with Coventry City Council, in partnership with Coventry University, the University of Warwick and CV Life. MLS is the event management company working with key stakeholders and partners.

Visit www.coventryicg2022.org for more.

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