COVENTRY’S tourism leaders are urging partyers to support the city’s venues after JJ’s nightclub closed its doors earlier this month.
The popular nightclub hosted its final party on June 3 after entertaining Coventrians for more than 20 years, sparking a new campaign by Visit Coventry and Coventry BID.
The campaign aims to help venues across the city by investing in a marketing push to highlight Coventry’s nightlife.
New digital tools will also be created to help people plan their perfect night out.
In addition, a designated page has been created on the Visit Coventry website and plans are in place to work with several social media influencers to drum up interest.
Visit Coventry’s managing director Paul Jones said:“It’s always a sad day when a venue in the city has to close its doors, but the pressures on the night-time economy across the UK are increasing and that is no different here in Coventry.
“Bars, clubs, theatres and restaurants took a big hit in the pandemic, and nightclubs were the last businesses able to re-open.
“This, coupled with rising energy bills in the hospitality sector and customers having less money to spend due to the cost-of-living crisis, has heaped pressure on the sector.”
Visit www.visitcoventry.co.uk/nightlife for more information.
What do you think needs to be done to help the city’s nightlife? Email your thoughts to [email protected]
