COVENTRY Building Society Arena has introduced a new business club style scheme which will engage with businesses in Coventry, Warwickshire for the first time in history.
The new regional partnership programme is part of its commercial growth strategy and follows the introduction of a new brand identity.
Partners who join will be able to access profile-raising opportunities and awareness assets around the Arena as well as attend exclusive networking events.
Including advertising and brand integration opportunities on screens around the venue and across the Arena’s digital channels, which are seen by the more than 1.2million visitors to the venue each year.
Partners will be invited to quarterly themed networking events, an annual CEO dinner at Coventry Building Society Arena and provided with a table at the venue’s popular Christmas party events.
The venue launched its new identity and mantra ‘The Best Times Are Here’ in February and investment continues to enhance facilities around the venue.
Ian Birtley, partnerships director at Coventry Building Society Arena, said: “Our venue is a central hub for business and leisure in Coventry and has an unrivalled business events programme in the region.
“We are looking to work closely with local, regional and national businesses to help grow their businesses through the utilisation of the awareness assets we have at the arena.
“This programme will be a platform to support businesses through the fantastic facilities we have at the arena, while supporting the next stage of the commercial growth strategy for the arena.
“We recognise our position as a stakeholder in the regional business community and will be working with individual businesses to see how we can best support them.
“This is the first time we have introduced a programme such as this at the Arena, but it has been a successful framework in the past for other stadiums around the country and brought significant benefits for the businesses which have been involved.”
