Coventry's community youth organisation appoints new CEO's  - The Coventry Observer

Coventry's community youth organisation appoints new CEO's 

Coventry Editorial 26th May, 2024   0

FRIDAY’s Coventry CIC, an award winning community youth organisation has announced a restructure and the appointment of new leadership.

Established in 2019 to reduce knife crime, anti-social behaviour and gang violence, founder, Tyler Campbell reflected on his run-ins with petty crime and West Mercia Police.

Tyler will now focus on new business consultancy and property investment at High Value Consultancy Ltd.

Dwain Daley and Nyasha Daley have been appointed as Co-CEOs, with a wide remit to build on Fridays’ original vision and foundation.

Tyler said: “Fridays Coventry will always be my baby; I couldn’t have created it without the fantastic help and support I’ve had from some amazing people, especially from my amazing Mum, Trish Adudu and, also, the Princes’ Trust.

“I’m thankful for all the amazing supporters and volunteers who believed in Fridays, and helped us create safe, creative spaces for children and young people in the community.”




Fridays has delivered youth clubs, employability programmes, sports projects, radio shows, arts initiatives, interactive social media and digital self-development tools for more than 7,500 children and young people in and around Coventry.

Dwain Daley said, “We’re excited to take the reins of Fridays and to help deliver on the original vision.


“Friday’s focus areas are subjects close to my heart; like Tyler, I found myself involved in nefarious activities whilst growing up in Birmingham and the Black Country.

“Not only did I benefit from working with a Youth worker, but I was also inspired to then train and become one myself.”

According to the Office of National Statistics, the West Midlands has the highest rate of knife crime offences per 100,000 of the population. West Midlands Police reported 5,234 knife crime offences in 2023, equating to 180 knife crimes per 100,000 of the population (an increase of from 167 knife crimes per 100,000 in 2022).

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