A NEW charitable scheme ‘The Final Course’ launched to support local communities in Coventry and Warwickshire.
The scheme launched on World Hunger Day (May, 28), and allows delegates at conferences, dinners and events in the city to make a donation to help someone less fortunate as part of their dining experience.
The voluntary and discreet scheme will have a QR code displayed around the venue, which will go to a donation page where people can find out more and make a donation.
In collaboration with Feed The Hungry, a Coventry-based foodbank with connections to Warwickshire, Coventry and Warwickshire LVEP aims to support those in need.
Funds raised through the programme will be donated quarterly to Feed The Hungry, ensuring continuous support for local communities.
Claire England, senior destination manager for Destination Coventry, said: “It is crucial that events hosted across the region leave a lasting positive legacy on local communities.
“The Final Course is a simple and discreet way of delegates giving back to our communities. It brings significant benefits to both venues and event organisers, and by running the initiative through Conference Coventry and Warwickshire, it is low maintenance and quick to get started.
“We have an incredibly successful business events sector in Coventry and Warwickshire. If just 2,000 delegates made a small donation of £2.50, that would provide a £5,000 boost to local foodbanks.”
It has been piloted at Ashorne Hill, a learning and development center, and Coventry Building Society Arena, the region’s largest conference and exhibition center, is the first venue to commit to supporting The Final Course.
Hugh McNeill, who heads up the Pathfinder project for Feed The Hungry, said: “This is a unique idea, this is the first time we have heard of an entire region delivering a scheme like this in England and we pleased to be supporting it.
“Quite often giving someone food doesn’t solve the issues which they are facing. It’s about building a sustainable programme of support which wraps around to ensure in the long-term they can overcome their challenges.”
In 2023, Feed The Hungry has generated £750,000 through various schemes to support people in need.
Visit: conferencecoventryandwarwickshire.co.uk/the-final-course for more information.
