COVENTRY’S much-loved Heart of England co-operative society festive sleigh ride has been unveiled in its new Transport Museum home.
For more than half a century, the mechanical ride kept generations of youngsters from Coventry and Warwickshire entertained throughout Christmas where it spent the festive season in Corporation Street.
But now, the re-vamped ride – which creates a complete Lapland experience giving children the illusion they are flying through the sky into a winter wonderland – can now enjoyed by children, parents and grandparents alike in the indoor comfort of the Coventry Transport Museum.
Ali Kurji, chief executive of the Heart of England co-operative society, and Clive Skelhon, public relations and sponsorship manager at Culture Coventry, unveiled a commemorative plaque marking the dawn of the ride’s new chapter.
Mr Kurji said: “We are delighted to see the sleigh ride has found a new home in Coventry city centre.
“It gives the same joy to children today as it did 59 years ago – as the pupils of Hearsall Primary School showed and it is great to see the facility will be able to continue for many more years to come.”
Gary Hall, chief executive of Culture Coventry, added: “The Co-op sleigh ride is a fantastic asset to Coventry and we were absolutely delighted when the Society asked us to be the new custodians.
“We have had some very excited young visitors in the museum these past few days.
“They are loving the ride – as are their mums, dads and grandparents.
“It is great to see this unique tradition in Coventry continuing and we are delighted to enable the tradition to pass down future generations in the city for many more years to come.”