MEN and women across Coventry and Warwickshire are being challenged to put a stop to alcohol in January to raise money for Cancer Research UK.
The charity is launching ‘Dryathlon’ for the New Year and is urging people in the region to sign up before the festive season gets into full swing.
Dryathlon is Cancer Research UK’s most popular fundraising campaign that invites social drinkers to take a month-long break from alcohol.
‘Dryathletes’ pledge to ditch the drink for a month and either attract sponsors or donate the money they would have spent on alcohol to the charity.
A huge £490,000 was raised across the West Midlands during the 2015 Dryathlon challenge by more than 6,900 people.
This year, Paula Young – Cancer Research UK spokesperson – wants even more men and women across the region to embrace Dryathlon.
She added: “It may be the start of the festive party season, however we’re encouraging people to commit to ditching the drink for one month come January 1.
“We’re asking people to give up the sauce, not their social life, and there are plenty of fun ways to enjoy 31 hangover free days.”
One in two people in the UK will be diagnosed with cancer at some stage in their lives – however more people are surviving the disease now than ever before.
Survival rates have doubled since the early 1970s.
Paula said: “When we call time at the bar this January 1, we hope people will proudly put down their pints and get ready to take on a month of fun and frolics without the morning after regrets.
“Every pound raised by our Dryathlete heroes will help fund the charity’s life-saving research.”
To take on Dryathlon in January, visit www.dryathlon.org