27th Oct, 2021

Ed Sheeran's Coventry concert to be streamed to 3,000 people at the Assembly Festival Garden

Tristan Harris 17th Aug, 2021 Updated: 17th Aug, 2021

THE CONCERT being held in Coventry to celebrate HMV’s centenary will be live-streamed to 3,000 fans at the city’s Assembly Festival Garden.

The gig being performed by Ed Sheeran on Wednesday, August 25, at Coventry’s HMV Empire.

Tickets are going on sale at 2pm today for the concert and Maisie Peters has been announced as the support act ahead of her highly-anticipated debut album release. It comes out on Friday, August 27, on Sheeran’s Gingerbread Man record label.

The stream will be available on a first come, first served basis for the event, organised as part of a partnership between HMV and Coventry City Council. It will give people who were not selected to get the 500 in person tickets the chance to be part of the action.

Click here for tickets.

The gig celebrates 100 years since the iconic British high street retailer opened its first store in July 1921.

It is also the grand opening of the brand new hmv-sponsored Empire concert venue in Coventry, which recently underwent a £500,000 refurbishment.

Those attending the live-stream at Assembly Festival Garden will be temperature checked, and all ticket holders must not attend if they have knowingly been recently exposed to any person who has tested positive for COVID-19.

Phil Halliday, Managing Director at hmv and Fopp, said: “We were overwhelmed by the response to our Centenary gig, and we’re delighted to be partnering with Ed and Coventry City

“Council in its City of Culture year to bring this special event to thousands more music fans in the region.”

Coun Jim O’Boyle, Cabinet Member for Jobs and Regeneration, said: “This is one of the biggest events in this year’s music calendar, and it’s great to be able to bring it live to even more of the region’s music fans at Assembly Festival Garden.

“We’re thrilled we can now safely open up what will surely be a fantastic concert from Maisie and Ed to more people in Coventry.

“2021 was always going to be a special year for the city and once again I’m really proud to say Coventry is leading the way.”

Laura McMillan, Director of Audience Strategy at Coventry City of Culture Trust, said: “As a music city, it’s so exciting that Coventry is hosting such a significant artist.

“A huge part of our plans for City of Culture are to enable people from all of Coventry’s communities to come together to experience culture in all its forms. “We’re really looking forward to welcoming lots of fans to experience the gig live streamed at Assembly Festival Garden.”

Ed Sheeran said: “Very happy to say that I’ll be performing for hmv’s 100th birthday in Coventry.

“HMV is a store that I spent a lot of time in growing up and a place where I discovered lots of new music, so I’m looking forward to celebrating this milestone with them.”

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