COVENTRY University has banned the use of fur, wild animal skins, angora and ostrich feathers throughout its fashion department.
Communications took place with PETA about how animals suffer for clothing, shoes and accessories.
PETA have revealed that animals are harmed in outrageous ways before they are killed for fashion.
With consumer demand for animal and planet materials are on the rise, designers are choosing to use vegan textile options such as leaer made from fruit and fur made from corn.
Rebecca Ryder-Caddy, Coventry University’s school of art and design curriculum lead said: “The staff team in the fashion suite of courses at Coventry University are passionate about sustainability and ethics in the fashion industry.
“We have worked for years with organisations including PETA to ensure we highlight innovation in materials, processes and business practice to students so they can make informed decisions leading to ethical and sustainable outcomes.
“We look forward to working with the next generation of students on their journey to becoming leaders in a more ethical fashion industry.”
Elisa Allen, PETA vice president of programmes added that the university’s new directive will let fashion students focus their talents on animal friendly designs.
“PETA thanks the university for sparing foxes, rabbits, and birds immense pain and suffering, and we’re calling on other fashion programmes to take note and follow suit.”
