17th Jan, 2021

First official Coventry UK City of Culture 2021 merchandise to go on sale

THE FIRST official Coventry 2021 City of Culture merchandise has gone on sale – just in time for Christmas.

A pop-up shop will open every Saturday and Sunday between 10am and 4pm in the run up to Christmas.

The merchandise sold at the shop, launched by the Coventry City of Culture Trust, includes everything from t-shirts and aprons to mugs and coasters which all carry the Coventry 2021 branding that was first revealed earlier this year.

There are also postcards available as well as a range of limited-edition Christmas cards.

Following an open call-out earlier this year, the Trust has been working with local artists and illustrators to develop products for 2021, some of which are already ready and being sold in the shop for Christmas.

These include exclusive mugs and Christmas cards from COV KID, and leather bags and purses from Deborette. The first range of merchandise is just a taste of what is to come as further products will be revealed in the new year.

Martin Sutherland, Chief Executive of Coventry City of Culture Trust, said: “We are very excited to see our first merchandise going on sale with lots more to come as we look forward to next year.

“It’s another step on our journey towards May 2021, and what is going to be an amazing year for the city and the region.

“Our merchandise is a great way to mark and commemorate the year, and we are hoping to see plenty of Coventry 2021 clothing being sported at our events next year.”

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