COVENTRIANS are being urged to ditch their routines, put down their responsibilities and stop being serious for a weekend.
That’s the message from IKEA, Coventry, who will be hosting the IDEAS festival on November 7 and 8 and encouraging people to make play a part of their everyday routine.
Packed with fun activities and games that will help resdiscover your inner child, the festival will contain workshops and a number of activities for both children and adults.
From den building to music making and nostalgia pop up stations, there will be plenty of reasons for people to get involved.
The inspiration behind the festival comes from the ‘Play Report’, the world’s largest study of play.
The research – commissioned by IKEA – was undertaken by psychologists and revealed that the idea of play and imagination is considered to just be an element of our childhood.
Birgit Hartelius, manager at IKEA Coventry said: “At IKEA we know that life can all too often be serious and regulated, with time, space and attitude all having a huge impact on our ability to play.
“We want to use the festival is show families how they can break down these barriers and make play a part of their every day.
“So if you want to have fun, feel inspired and learn some invaluable home expertise, then join us for this unmissable weekend at IKEA Coventry.”
Visit www.ikea.com to find out more about the workshops happening at the Coventry store.