29th Jun, 2022

Gingerbread building helps raise vital funds for Coventry charity

Steve Carpenter 1st Apr, 2016 Updated: 28th Oct, 2016

A FUN gingerbread housebuilding challenge has raised much-needed funds to help a Coventry-based charity transform the lives of homeless people overseas.

The ‘Home Sweet Home’ campaign was launched by Midland-based communcations consultancy Word Association in aid of Reall, formerly Homeless International, just before Christmas.

People were challenged to create gingerbread houses which will help pay to build a real family home in Africa, with £3 being donated for each house photographed and tweeted.

Housing associations, charities and local authorities were among the 40 organisations that got on board and so far £646 his been raised towards building a real house for a homeless family.

“We’ve had some fantastic entries for this challenge and we want to thank everyone who has taken part,” said Word chief executive Mark Thomas.

“It’s been great fun to see what people have come up with and we are delighted to have raised a considerable sum towards a cause which is so close to our hearts.”

Reall (Real Equity for All), previously known as Homeless International, is an international development organisation dedicated to providing decent homes and building communities for people living in slums across the developing world.

“We’ve really enjoyed seeing the amazing housebuilding creations people have built in support of this campaign – and we are very grateful for their support,” said Alan Machin, head of housing sector development at Reall, who are based in Queens Road.

“Through campaigns like this, we can all help make a difference to the one billion people living in slums worldwide.”

To support the Home Sweet Home campaign visit www.wordassociation.co.uk and to donate visit www.justgiving.com/homesweethomeWAReall

Support community journalism by making a contribution

The Coventry Observer's team of journalists provide a trusted source of news, sport, entertainment and events going on in your area and issues which matter to you - both via our free weekly print edition and daily updates on our website.

Every contribution, however big or small, you can make will help us continue to do that now and in the future.

Thanks for reading this and the Coventry Observer.

Support Us

Are you on Facebook?

Like or follow our Facebook page - facebook.com/CovObserver to get daily news updates straight to your news feed.


Find a career you'll love with our free career finder website.


We can provide all of your printing needs at competitive rates.

Digital Advertising

Advertise on the Coventry Observer to boost your online presence.

Business Directory

From plumbers, to restaurants, we can provide you with all the info you need.