26th Jan, 2022

Hometown Heroes from Coventry sought to star in Birmingham 2022 Commonwealth Games ad campaign

Coventry Editorial 18th Oct, 2020 Updated: 20th Oct, 2020

HOMETOWN heroes from across Coventry and Warwickshire are being sought to star in an advertising campaign for the Birmingham 2022 Commonwealth Games.

Organisers are asking people to nominate those who deserve to be recognised for making a difference to their communities by dedicating their lives to grassroots sport.

Nominees could be an inspiring coach, dedicated volunteer, courageous player or diehard supporter, or anyone who’s had a real impact on their sport club, team or facility.

The games will see road cycling take place in Warwick and lawn bowls and para bowls competitions held in Leamington.

Birmingham 2022 chief executive Ian Reid said: “The West Midlands has sport running through its veins, whether that’s elite competition or grassroots participation, and it’s really important to celebrate both. That’s why I am so excited by this campaign, which will champion the people who inspire others to take part in sport across the region.

“By making these hometown heroes the stars of an upcoming Birmingham 2022 advertising campaign, we are saying clearly that we are the games for everyone, and a celebration of sport at every level.

“Coventry and Warwickshire are already central to the games, hosting cycling, lawn bowls, wrestling, judo and rugby sevens events. This campaign is another way for the stars of community sport in the area to be a part too.”

Nominations are open at www.birmingham2022.com/hometownheroes – the winners will be chosen to feature on billboard adverts across the region in 2021, as the countdown to the games begins.

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