Hometown Heroes from Coventry sought to star in Birmingham 2022 Commonwealth Games ad campaign - The Coventry Observer

19th Aug, 2022

Hometown Heroes from Coventry sought to star in Birmingham 2022 Commonwealth Games ad campaign

Coventry Editorial 18th Oct, 2020 Updated: 20th Oct, 2020

HOMETOWN heroes from across Coventry and Warwickshire are being sought to star in an advertising campaign for the Birmingham 2022 Commonwealth Games.

Organisers are asking people to nominate those who deserve to be recognised for making a difference to their communities by dedicating their lives to grassroots sport.

Nominees could be an inspiring coach, dedicated volunteer, courageous player or diehard supporter, or anyone who’s had a real impact on their sport club, team or facility.

The games will see road cycling take place in Warwick and lawn bowls and para bowls competitions held in Leamington.

Birmingham 2022 chief executive Ian Reid said: “The West Midlands has sport running through its veins, whether that’s elite competition or grassroots participation, and it’s really important to celebrate both. That’s why I am so excited by this campaign, which will champion the people who inspire others to take part in sport across the region.

“By making these hometown heroes the stars of an upcoming Birmingham 2022 advertising campaign, we are saying clearly that we are the games for everyone, and a celebration of sport at every level.

“Coventry and Warwickshire are already central to the games, hosting cycling, lawn bowls, wrestling, judo and rugby sevens events. This campaign is another way for the stars of community sport in the area to be a part too.”

Nominations are open at www.birmingham2022.com/hometownheroes – the winners will be chosen to feature on billboard adverts across the region in 2021, as the countdown to the games begins.

Are you on Facebook?

Why not follow or like the Coventry Observer here – www.facebook.com/CovObserver – for daily news and sport updates straight to your newsfeed.

Support community journalism by making a contribution.

The Coventry Observer's team of journalists provide a trusted source news, sport, entertainment and events going on in your area and issues which matter to you - both via our free weekly print edition and daily updates on our website.

Every contribution, however big or small, you can make will help us continue to do that now and in the future.

Thanks for reading this and the Coventry Observer.

Are you on Facebook?

Like or follow our Facebook page - facebook.com/CovObserver to get daily news updates straight to your news feed.

Reader Travel

Check out all of the latest reader travel offers to get your hands on some free gifts.


We can provide all of your printing needs at competitive rates.

Book an Advert

Book your newspaper advert with our online advert creation tool.

Digital Advertising

Advertise on the Coventry Observer to boost your online presence.