20th Sep, 2018

Jaguar Land Rover announces record sales

Felix Nobes 8th Jan, 2018

SALES at luxury car manufacturer Jaguar Land Rover roared to an all-time high over the past year.

Despite tough conditions in some key markets, JLR achieved its best ever full-year global sales last year with retails of 621,109 vehicles, up 7 per cent on the prior year – more than triple the 2009 figure.

The company’s seventh successive year of sales growth was driven by the introduction of new models into new and existing segments, increased uptake of its Ingenium clean diesel and petrol engines and the development of its manufacturing operations around the world to increase capacity.

Jaguar sales were up 20 per cent for the year, retailing 178,601 vehicles.

This was the brand’s strongest ever full-year performance and was driven by sales of the Jaguar F-PACE, XE and XF, including the all-new XF Sportbrake.

Land Rover retailed a record 442,508 vehicles in 2017, up 2 per cent on 2016.

The best-seller for the year was the Discovery Sport, retailing 126,078 vehicles.

Also notable were sales of the Range Rover Evoque and Range Rover Sport, selling more than 190,000 vehicles in 2017.

In the UK, JLR announced strong sales against a backdrop of a car market which saw a fall of 5.6 per cent in 2017.

The UK also showed a solid performance with sales of 117,748 Jaguars and Land Rovers

There were more Jaguar cars sold in the UK in 2017 than ever before at 35,541 – more than the number sold in both 2011 and 2012 combined.

The Land Rover Discovery and Range Rover Velar enjoyed a particularly strong year with 82,672 sales.

There was more great news for the company with sales in America reaching record levels.

Growth in China and the USA helped offset the impact of difficult market conditions in the European, UK and Overseas markets. China was the company’s largest sales region in 2017 with annual sales of 146,399, up 23 per cent year-on-year.

North America reported a calendar year record with sales of 128,097, 9 per cent up on the previous high in 2016.

JLR claim this momentum will continue following the launch of the Jaguar E-PACE, Range Rover and Range Rover Sport PHEVs and arrival of the all-electric Jaguar I-PACE.

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “We have once again delivered year-on-year sales increases thanks to a world-class product range and new models such as the E-PACE and Velar, as well as China-specific models such as the XFL.

“But we are facing tough times in key markets such as the UK where consumer confidence and diesel taxes will hit us.”

Looking ahead to 2018, Andy Goss said: “While there will be further challenges facing our industry, there are also exciting times ahead for Jaguar Land Rover.

“We continue to over-proportionally invest in delivering clean, safe, smart technologies and new vehicles to our customers.”

The company has been widely praised this year for pioneering driverless vehicles and boosting infrastructure for the Midlands automotive industries, announcing plans for a new £80million electric battery facility in the Coventry area.

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