18th Aug, 2017

Leading motorcycle insurance brand returns to city where it all started by sponsoring Motofest 2017

A LEADING motorcycle insurance brand is taking a trip into pastimes by sponsoring this year’s Coventry Motofest Sprint Circuit.

Bennetts is set to rev up its involvement at the popular annual event by returning to the city where the company first started business when setting up 1930.

Taking place on Saturday, June 3, and Sunday, June 4, this year’s Motofest will see some of the UK’s most talented drivers and riders perform wheel-spinning and tyre-burning heroics in front of the tens of thousands of spectators.

This year’s Motofest will be the fourth held in the city, and will boast a unique blend of high-octane motor sport demonstrations, static car displays and live music amid countless other Coventry and transport-related activities.

Founded by Frederick James Bennett, Bennetts initially operated under the banner ‘F.J Bennett and Sons’ – providing customers in the West Midlands with general insurance services.

The company initially based itself in Queen Victoria Road, but was forced to move offices to make way for the construction of the Coventry Ring Road – making this year’s sponsorship deal quite fitting.

Festival director James Noble said: “We’re delighted Bennetts will be sponsoring the Coventry MotoFest Sprint Circuit this summer.

“We very much enjoyed working with them last year as they dipped their toe into the water, and we are already collaborating on a raft of exciting plans for the 2017 event.”

Vince Chaney, managing director of Bennetts, said more about the company’s 85 years of heritage in Coventry.

He said: “We are delighted to extend our association with Coventry MotoFest by becoming the title sponsor of the Sprint Circuit and believe that the event will have a great future.

“MotoFest has already generated significant interest and we look forward to working with the organisers to build its profile within the biking community.”

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