1st Jul, 2022

More funds needed to help Coventry's Belgrade Theatre step into the future

BUSINESSES can help Coventry’s Belgrade Theatre take a stride towards a fundraising target by sponsoring a staircase step in its re-development.

The theatre, a registered charity which celebrated its 60th anniversary last year, has ambitious plans for growth as Coventry heads towards UK City of Culture in 2021.

It is undergoing a £4.8million re-development due to be completed by September last year.

Work on phase one – to refresh the Main Stage Auditorium – has now been completed.

Phase two, the redevelopment of the café and first-floor Burbidge Room which will help generate income, requires further funds.

Businesses across the region are being asked for their support in the Play Your Part campaign.

The Belgrade is aiming to raise £600,000 from individuals, businesses and trusts by September 2020.

One way companies can back the campaign is to Sponsor a Step on the new staircase that will be a centrepiece of the redeveloped café.

Already, several businesses have sponsored a step at £2,020 (+VAT) and will see their names grace the staircase when work is completed next year.

The theatre is also ready to have conversations with potential naming rights sponsors for other elements of the development, such as the new café itself.

Helen Hotchkiss, head of development, said: “We are all very excited about 2021 and Coventry’s year as UK City of Culture. The Belgrade Theatre will play a major role in the year and also the legacy that it leaves.

“That is why this is the perfect time for our redevelopment to take place because we are striving to become even more sustainable into 2021 and beyond.

“The new staircase is going to be a very striking feature in the new café and sponsoring a step will certainly draw attention to those businesses who value the transformative power of the arts and particularly the charitable work of the Belgrade.”

A range of local businesses found out all about the project at a breakfast event at the theatre.

If you would like to play your part in the legacy of 2021 and the work of the Belgrade, email corporates@belgrade.co.uk or phone 02476 846 758

Pictured: Businesses hear how to ‘Play Your Part’ at a breakfast event at the Belgrade Theatre

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