MOTOFEST Coventry have unveiled Tree-V partnership to promote climate positive motoring and reduce the carbon footprint for the 2024 event.
Tree-V, renowned for its approach to tackling vehicle emissions through carbon offsetting and carbon capture, will work closely with MotoFest to offset the miles driven by both event visitors and the MotoFest team throughout the festival weekend.
Through tree planting schemes in locations like Tom’s Wood in North Yorkshire, Tree-V aims to counterbalance CO2 emissions generated by vehicle emissions.
The company collaborates with Verified Carbon Standard (VCS) projects in Bolivia, Guatemala, Peru, and Uruguay to protect trees from deforestation.
Tom Worthington, of Tree-V said: “Coventry and the Midlands has a proud motoring heritage that we want to keep on the road, to celebrate the past and inspire the next generation of engineers, but we want it to be responsible in this green 21st century.
“Our motto is ‘preserve the past, preserve the future’ and this partnership with Motofest does exactly that.”
MotoFest Coventry – scheduled for Saturday, June 1, and Sunday, June 2 – promises to deliver an exhilarating blend of racing demonstrations, static displays, live music, and more, all while championing sustainable motoring practices.
James Noble, MotoFest Coventry festival director, said: “As an organisation, the Tree-V message of climate positive motoring shows that being environmentally conscious and a motoring enthusiast do not have to be mutually exclusive.
“We will be practicing what we preach by implementing our own tangible actions to reduce the long-term carbon footprint of the event.”
Visit coventrymotofest.com for more information.
