5th Jul, 2022

New Coventry and Warwickshire Foodie Awards category launched to find next Brewdog or Tyrrells crisps

A NEW award has just been added to Coventry and Warwickshire’s inaugural 2021 Foodie Awards to find the next superstar food or drink brand.

The Express to Success Award, sponsored by Stratford-upon-Avon-based digital wholesale supply platform Comesto, will identify a business that could become the next Tyrrells, or Brewdog.

All relevant entries already submitted will be considered, but any additional entries can be put forward via the Foodie Awards website here until June 30.

The winner will receive:

●      A place on the Comesto shop with a free business profile.

●      Free storage of a range of products for a year (worth £200) in the main Comesto warehouse and a reduced commission fee (worth up to £1,000) on all items sold.

●      A chance to take part in live tasting events and promotional videos working with other Comesto brands directed at hospitality buyers in golf resorts and other premium sport venues.

●      A promotional in-depth article in the Comesto magazine delivered to over 5,000 hospitality buyers.

●      A free tune-up and advice session from a top local social marketing expert.

Started by experts in the sector, digital wholesale supply platform Comesto was born out of a desire to support smaller premium food and drink brands.

Comesto co-founder Valentine Smith said: “We were really keen to get involved in the new Foodie Awards because the ambition it offers for the region ties in so much with what we want Comesto to offer. Coventry and other urban centres have a growing reputation for innovative and exciting food and drink venues alongside the more established offer of quality pubs and restaurants in Stratford, South Warwickshire and across the North Cotswolds.

“The awards aim to promote the best of these alongside the best regional food and drink producers and if the end result is that, assisted by businesses like ours, our local councils, the CWLEP and other business bodies, we connect these together, this has to be good news for both the local economy and the reputation of our region.”

Winners for the new Foodie Awards 2021 will be announced at the Big Foodie Weekend in Coventry on July 22. Headliners announced include Michelin Star chef Theo Randall and TV chef Lesley Waters, plus music by M People’s Heather Small and a DJ set by ex-Spice Girl Melanie C.

Other Foodie awards categories include the Best Newcomer award recognising businesses started within 18 months of the awards ceremony, supported by the Coventry and Warwickshire Local Enterprise Partnership (CWLEP).

CWLEP new chair Sarah Windrum said: “These awards fit in with my priorities as new CWLEP chair which are focused on innovation since it is vital we push the economy forward by creating skilled jobs for the short and long-term; encourage young people; and concentrate on our town and city centres which will be influenced by the digital industry.

“It has not been an easy time to launch a new business particularly in the hospitality and leisure sector which has been severely affected by the pandemic.”

Judges include Michelin-starred chef Glynn Purnell, Andreas Antona, owner of Michelin-starred pub restaurant The Cross in Kenilworth and Russell Allen, managing director of Aubrey Allen.

The Foodie Awards will also be raising money for The Trussell Trust network of eight food banks in Coventry and Warwickshire.

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