PEOPLE are being urged to help support families in the city who need food as part of a new campaign.
The charitable organisations which run the ‘social supermarkets’ across the city have been struggling to get enough donated food due to the shortage of lorry drivers.
And, with an increased demand for their help, the Community Resilience Team has devised a Christmas Donations Campaign to support families who need them the most.
People can text LOVE to 70560 to donate £5 or donate food items to over 15 drop off points across the city.
Cash raised through the text donations will be used by Moat House Community Trust to bulk-buy non-donated food items for all the partner charitable organisations which will hopefully support families not just over Christmas, but into January.
Coun David Welsh, cabinet member for housing and communities, said people could donate as much or as little as they wanted to help those less fortunate.
“Every donation will be used by the local organisations running the social supermarkets so that vulnerable families can have enough food.”
Sharon Thomas, community resilience lead, said: “These amazing organisations, most of who are volunteers have been working flat out supporting people in their community through the pandemic.
“These donations will make such a significant difference to them ensuring those families and people who need support get that help over the festive period and beyond.”
Coventry’s Lord Mayor, Coun John McNicholas, added: “I visited one of the local food hubs recently and the work that the volunteers and organisations do to help local families is outstanding.
“This project will help families that need the necessities some of us take for granted, during the winter months and festive period when finances can already be stretched.”
Walsgrave Baptist church and their community volunteers have been out distributing leaflets asking people in their area to also get involved.
Visit letstalk.coventry.gov.uk/sendyourlove for a full list of food donations drop off point to visit.