ONE million pounds worth of Jaguar Land Rover cars are hitting the road in aid of the NSPCC.
Jaguar Land Rover is organising a 400-mile NSPCC Ride and Drive to raise money for the charity through the Coventry and Warwickshire Business Board.
The annual event has raised £140,000 for the charity in past years, funds which goes towards running Boole House in Coventry and to support ChildLine Schools Service across the area.
The ride is taking place during the weekend of May 14 and 15 and the route will start at the Coventry Transport Museum where guests will be able to see the Jaguar Land Rover exhibition, before heading off.
They will then travel north on a scenic route out of the Midlands to East Yorkshire before stopping in Lincoln for dinner on the Saturday night.
On the Sunday the guests will have the chance to spend the day in Lincoln before heading back to Coventry.
“We’ve been running the event for 16 years and the support never fails to amaze us,” said Les Ratcliffe, head of community relations at Jaguar Land Rover.
“There’s always a real sense of community and all the suppliers are local.
“We’re hoping for 30 guests, plus the support team. We have a loyal following of companies, as they keep coming back year after year. It just goes to show how positive and enjoyable the whole event is.
“The companies that take part have the chance to drive cars from the Jaguar and Land Rover current models including the new Jaguar F Pace and Range Rover Sport.
“The route is starting at the Coventry Transport Museum, so the drivers can see the rich heritage here in Coventry, before ascending to the East of England.
“The whole point of the Ride and Drive is to experience a range of Jaguar and Land Rover models but raise money for a very worthy cause in the process.”