THE SEARCH is on to find a new, high-profile business leader to champion and support the region’s pubs, clubs, bars, concert venues, theatres and restaurants as they build back after the Covid 19 pandemic.
The Night Time Economy Advisor will act as a focal point across the West Midlands, bringing businesses together with wider stakeholders to push for investment and action to support the night time economy.
This follows a difficult period for the sector which has been hit by lockdowns and restrictions during the Covid pandemic and whose recovery is being slowed by rising energy costs.
This unpaid champion will be someone with significant experience and profile in the West Midlands night time economy with the credibility to speak for the region’s businesses, lead plans and policies with partners, and ensure the region’s night time economy thrives.
Working closely with the Night Time Industries Association (NTIA) trade body, the West Midlands will build on the successes of similar roles in London, Greater Manchester and Bristol where night time advisors have coordinated action for their sector – such as joint working to reduce anti-social behaviour.
To kick start the process the West Midlands Combined Authority (WMCA) is opening recruitment for a night time economy senior policy advisor whose role will pave the way for the Night Time Economy Advisor.
They will work together to draw up a night-time strategy for the region and ensure better cohesion and outcomes for the sector.
