SMALL Coventry businesses in the creative and cultural sector are being offered support to build on the legacy of the city of culture year and the Birmingham 2022 Commonwealth Games.
The support package will give creative businesses and freelancers the chance to attend workshop sessions where they can improve their social media and marketing skills.
They will also get to have one-to-one sessions with a specialist to look at topics including business planning, sales and marketing.
The programme is being delivered by the Coventry and Warwickshire Chamber of Commerce as part of the City Council-led Coventry Creative Growth & Cultural Tourism Recovery Programme.
It is funded by the UK Government’s Community Renewal Fund through the West Midlands Combined Authority and is dedicated to supporting creative, tourism and hospitality businesses across Coventry.
The interactive online sessions will begin in September, with topics including how to build a Google Profile, SEO, and email marketing.
Keely Hancox, operations manager at the Coventry and Warwickshire Chamber of Commerce, said: “It has been an incredible period for Coventry and the wider region, with City of Culture and then the Commonwealth Games.
“It’s vitally important that we build on that success and, so, we are delighted to be able to offer small businesses and freelancers across the sector this chance to access a series of workshops and one-to-ones delivered by experts in their field.
“The scope for which businesses can access the help is quite wide and includes everything from advertising and marketing through to museums, galleries and visual arts.
“This is a real opportunity to build on the success of the past couple of years by equipping businesses with new skills to help them grow.”
Coun Jim O’Boyle, cabinet member for jobs, regeneration and climate change, added: “These workshop sessions will be extremely helpful for small businesses, equipping them with the right tools and training they need to be able to grow and flourish.
“Supporting businesses in establishing themselves and growing helps create jobs for local people and adds to the local economy too, which is exactly what we want.”
Visit https://www.eventbrite.co.uk/ for more information on the workshops or https://forms.gle/iyCjAvnmQXbr9YBt5 for one-to-one support.
