TAKE That’s Coventry performances generated an estimated £6.2million economic boost for the city as more than 100,000 fans visited Coventry Building Society Arena.
The iconic pop group performed in the stadium bowl across three nights earlier this month – one of the biggest live music weekends in the venue’s 20-year history.
The concerts generated an estimated £6.26million for the economy with hotels, hospitality venues, local suppliers, visitor attractions and community organisations seeing a positive impact.
More than 3,000 people were employed across the three nights to deliver the shows, with teams working to deliver catering, stewarding, cleaning, security, transport, hospitality, event operations and more.
The Arena sold a total of 136,225 food and drink items over three days – including more than 47,000 pints, more than 19,000 glasses of wine and 34,000 food items.
Local businesses who benefited include Nuneaton-based Frank Parker Butchers, Coventry-based Purple Planet Packaging, community organisations and clubs which provided parking near the stadium, Coventry’s hotel and hospitality sector, retail and shopping in the city, and visitor attractions.
The Take That trio even used Coventry Airport during their visit, becoming the last passengers to fly into the airport before its closure.
Coventry Building Society Arena also saw a major boost in its reach as part of the events, with its social media posts alone generating 1.8million impressions over the show period.
Managing Director Paul Michael said: “This was one of the biggest live music events the city has seen in recent years and the atmosphere across all three nights was fantastic.
“Shows of this scale bring tens of thousands of people into the city, support local jobs, create opportunities for businesses and help showcase Coventry as a major event destination.
“This one of the reasons why the Arena was built 20 years ago and we’re proud to play an important role in attracting events of this scale to Coventry.
“With MotoFest also taking place in the city centre, it was a huge weekend for Coventry and showed the diversity of the city’s events offer.
“It was an unforgettable weekend for Coventry and demonstrated the impact major events can have, not only at our venue but on the wider visitor economy too.”
