TENS OF thousands of sweet treats will be handed out for free in Coventry this weekend as an independent confectionery retailer opens its doors for the first time.
Award-winning sweet store The Treat Kitchen will set up shop in Smithford Way on Saturday (August 27) – and the company’s owners have pledged 75,000 sweet and chocolate samples to those who visit the store.
Cutting the ribbon on Saturday will be Lord Mayor of Coventry, Coun Lindsley Harvard, who will open the store which is home to more than 300 varieties of confectionery.
The special opening will be the family-run retailer’s fourth store, following the original opening in Nottingham in 2014.
Martin Barnett, owner of The Treat Kitchen, said opening a store in Coventry was the next natural step following the success of the business in the East Midlands region.
He added: “Over our first eight weekends we have more than 75,000 sweets and chocolates to hand out – which equates to over a quarter of a tonne of confectionery.”
Martin has a historical connection with confectionery as a descendant of the Barnett family, whose factory has been producing sweets in the East Midlands since the 1890s.
Trish Willetts, manager of the Coventry BID, said The Treat Kitchen’s expansion into Coventry is an exciting development for the city centre.
She said: “Coventry’s sweet tooth shows no sign of stopping, with The Treat Kitchen the third confectionery and dessert store to open in the city in the last year.
“The Coventry BID welcomes and champions all new business, whether that be large, national chains or independent, family-run business, and is delighted when traders choose to make Coventry their home.”