TV STAR Ross Kemp will be officially opening GO Outdoors in Coventry tomorrow morning (Saturday).
Ross will be attending a special opening event outside the store on Canley Road at 9am, where he will be cutting the ribbon and answering customers questions about life outdoors.
The store features new fixtures, fittings and storage making sure it will have a bright clean and modern look.
There will also be goodie bags worth over £20, as well as a £20 voucher for the first 100 people through the store doors.
There will be tea, coffee and entertainment throughout the day.
The store opened on Tuesday, and sell outdoor activities equipment including tents, camping gear, waterproof jackets, walking boots, bikes and rucksacks.
GO Outdoors is currently offering customers 15 per cent off everything between now and May 2.
Store manager Laurence Stern said that staff were excited to welcome Ross and new customers.
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