8th Dec, 2016

Two-wheeled action adds £1.21 million to Coventry economy since British Cycling and Sky partnership

Shaun Reynolds 19th Aug, 2016 Updated: 28th Oct, 2016

BRITISH CYCLING has boosted Coventry’s economy by £1.21 million over the past seven years according to latest figures released.

The news comes following a sensational week in the velodrome at the Rio Olympics, something which key leaders in cycling have said to have a tremendous impact on the popularity of two-wheeled action in the UK.

Key findings revealed since British Cycling and Sky joined forces in 2009, more than £790,000 has been saved in health care costs, £423,320 has been invested into the local economy and 415 tonnes of CO2 has been saved as a result of 1,888 new commuter cyclists.

Three Sky Ride events have been hosted in Coventry, where an additional 21,142 people have been inspired to ride bikes on a regular basis – some deciding to taking advantage of one of the 109 Sky Ride local guided routes.

British Cycling’s award-winning programmes in partnership with Sky include the hugely popular Sky Ride, Sky Ride Local, Ride Social and Breeze.

Jackie Brennan, British Cycling recreation manager for the West Midlands, said recreational cycling has seen a dramatic increase in popularity courtesy of the support from Sport England and local authorities.

She added: “The legacy of this work is already clear, both in health and economic benefits, and we can only see these increasing as British Cycling moves into a new era from 2017 with its new principal partner.

“This summer is going to be huge for cycling, both on an elite and recreational level, and there are still plenty of opportunities for people to get out on their bikes and enjoy the county on two wheels.

“Sky Ride Local rides take place into October and are perfect for riders of any age or ability.

“All rides are led by trained British Cycling Ride Leaders, and we have more than 2,300 in the UK, whose expert local knowledge and dedication are a key element of our success.”

On a national level, British Cycling’s partnership with Sky has helped encourage more than 1.7 million people to cycle more regularly through recreational cycling programmes.

Ian Murray, head of brand, cycling and Team Sky: “We want to say a big thank you to all the Sky Ride leaders and countless numbers of volunteers at Sky Ride events in Coventry over the years.

“Through your support you’ve helped deliver fantastic events which have played a key role in helping to inspire more than a million people to get on their bikes.”

Over the next three months, 13 guided Sky Ride Local events will take place to encourage people of all ages to ditch four wheels for two and get active.

Visit www.GoSkyRide.com to register for free.