THE COVENTRY Sports Challenge which raised £35,000 in 2019 and helped provide activities for hundreds of disadvantaged children is back for 2021.
The drive has been organised by Cash For Kids – the Free Radio and Greatest Hits Radio charity – in conjunction with Coventry City Council to bring back the Coventry Sports Challenge.
The Challenge in 2019 was part of Coventry’s year as European City of Sport.
Sports clubs and groups from within the CV1 to CV6 postcode areas are invited to apply to take part in the challenge.
Successful finalists will be given advice and support on fund-raising and marketing from the Cash for Kids and Coventry City Council teams. They are then given four weeks to fund-raise in the most creative, innovative and safe ways as they can.
In addition to the funds they have raised, the top three fund-raising finalists will win extra funding in £3,000, £2,000 and £1,000 denominations. Further prizes are awarded for best use of social media and the most creative fund-raising idea.
Coventrians FC were the Sports Challenge Champions in 2019, walking away with a total of £10,529.
John Dalziel, from Hits at Breakfast on Free Radio, is thrilled the Coventry Sports Challenge is returning.
“We know it’s a been a tough year for local sports clubs and also for young people across the city. Hopefully we’ll see lots of local clubs applying to take part and some amazing fund-raising taking place to help get more local kids active and involved in sport.”
Coun Kamran Caan, the council’s cabinet member for Public Health and Sport, thanked Cash for Kids for helping inspire sport groups to come together to raise funds for themselves whilst unlocking opportunities for disadvantaged communities.
“Nobody should be left behind and every step forward is another step of progress.
Clubs can join a virtual question and answer session about the challenge at 6pm on Wednesday, April 28.
Visit freeradio.co.uk/cashforkids for more details.
