RUGBY LEAGUE: COVENTRY Bears have announced that McDonald’s has agreed to become the club’s business ambassador and sponsor for the forthcoming 2017 season.
McDonald’s world famous golden arches will feature prominently on the Bears’ playing shirts and restaurants in the City Centre at West Orchards and Cross Cheaping combined with Binley will be offering promotions for Bears’ members and supporters throughout the season.
Bears’ Managing Director, Alan Robinson, is excited about having such a heavyweight brand behind the Bears.
He said: “Having McDonald’s as a brand ambassador and sponsor for the 2017 season is a major achievement and vote of confidence for the Bears.
“I have no doubt that our community programs and profile will continue to flourish with both McDonald’s and John’s involvement.”
McDonald’s franchisee in Coventry, John Kiely, is excited about the benefits and support that his McDonald’s restaurants can bring to the Bears and vice versa.
He added: “I am very impressed with the community work and benefit the Bears bring to Coventry.
“I am certain that McDonald’s backing will help enhance the Bears’ community program off the field and increase the Bears’ profile in the city.”
“As well as joint initiatives in the City, there has never been a better time to support a great club with the Community at its heart.”
