WASPS fans are being urged to don their cowboy hats for Saturday’s (December 5) clash against the Exeter Chiefs.
At last season’s meeting of the two sides, Wasps handed out 5,000 free cowboy hats – and now they’re urging fans to head to Coventry Market to make sure they are kitted out with a hat in time for this weekend’s game.
Christine Lowe, who runs Toyland Fancy Dress in the market, stocks a range of cowboy hats, and says she is hoping for a pre-game surge in demand.
She added: “It’s brilliant that Wasps are carrying out initiatives like this to increase support – and it certainly seems to be working judging by their recent results.
“If anyone hasn’t got their hat from the last match, they can pop here to get one.
“I used to live by the Ricoh Arena, and there was always such a good atmosphere surrounding all the games and the rugby has helped increase that.”
When Wasps and Exeter last faced each other at the Ricoh in April, Wasps came away victorious with a 36-29 win.
Hoping for another win this weekend, Brian Sexton, manager at Coventry Market, said: “Coventry is a very diverse city and we like to reflect that with the range of goods we sell.
“We’re also a very welcoming city. We have welcomed Wasps – and now they are helping to increase the profile of the city.”
Tickets are still available for this weekend’s game with prices starting from £15.
Echo & the Bunnymen and Buzzcocks will also performing after the match as part of the first in the Offload Series in the Jaguar Hall at the Ricoh Arena.
Combined tickets for the game and the live music are priced at £25 and are available from www.ricoharena.com