COVENTRY City and Coventry Building Society have continued their relationship with the latter to become the club’s official training partner.
Coventry Building Society’s brand will feature across the club’s training kit, warm-up wear and around City’s Ryton training ground.
This will mirror Coventry Building Society’s existing sponsorship of the Coventry Building Society Arena.
Coventry’s executive chairman, Doug King said: “We’re proud to continue building something special with Coventry Building Society – a partnership grounded in shared values and belief in our city.
“As our official training partner, they’re part of the everyday work that drives us forward.
“Together, we’re backing the Sky Blues to aim higher, work harder, and keep dreaming bigger.”
Coventry Building Society’s senior sponsorship manager, Jon Badger added: “From the training ground to the Arena, we’re proud to be supporting CCFC every step of the way this season by playing our part in the club’s preparation and matchday experience.
“We know that success on the pitch is down to hours of hard graft and meticulous planning and, as official training partner, we’re backing the team to turn that time on the training pitch into another successful Championship campaign.”
The club added, supporters can expect to see Coventry Building Society’s name across training content, warm-ups and matchday coverage throughout the season
