COVENTRY City have announced King of Shaves as the club’s new back of shirt sponsor for the 2024/25 season.
King of Shaves, founded by Will King in 1993, brother of Sky Blues owner Doug, were the club’s principal partner and front of shirt sponsor last season and have agreed a one-year deal to become City’s back of shirt sponsor this coming campaign.
The King of Shaves logo will dorn the back of all of the Sky Blues’ shirts for the 2024/25 season.
Coventry’s chief commercial officer, Tynan Scope, said: “We are very pleased to announce King of Shaves as our new back of shirt sponsor for the 2024/25 season.
“Our relationship began with King of Shaves at the start of last season and they are enthusiastic about the success of this football club, as well as engaging actively with our supporters.
“They are an established and reputable British company who are instantly recognisable, and we look forward to our proactive partnership with them continuing to develop.”
King of Shaves founder, King, added: “On behalf of my team at King of Shaves, I’m absolutely delighted to continue our journey with Coventry City, the team, fans and community.
“We know success is all about the preparation for it, and we look forward to what I know will be a stellar season for the Sky Blues.”
