COVENTRY City have announced independent accident repair and car service group XL Motors as a new club partner.
The new partnership will see XL Motors become Coventry’s official sleeve partner and dugout sponsor.
XL Motors will also see their branding appear on the pitchside advertising boards and LED’s at the Coventry Building Society Arena.
Coventry’s chief business officer, Nicola Ibbetson said: “We’re delighted to announce that XL Motors as a club partner for 2025/26.
“Fans will see their support of the club prominently this season, underlining the long held passion for Coventry City that Rob and the team at XL Motors have for the club and for the city.
“We are very excited to announce this new partnership and look forward to working closely with XL Motors.”
Coventry-based XL Motors have been a longstanding supporter of the Sky Blues.
And XL Motors owner, Rob Ally, is a lifelong Coventry City fan who follows the club home and away.
Ally said: “We are very proud to be club partner of Coventry City again and look forward to the coming season.
“We are an established and proud Coventry business, and have sponsored the club for many years, as well as sponsoring other Coventry sports clubs and grassroot teams in our great city
“As always being a club partner is a proud moment for us as a business, and there is real excitement amongst staff at this news and for me personally as a lifelong supporter.
“We are delighted to be involved and supporting the Sky Blues in this way again.”
