COVENTRY City have extended their partnership with Danish sportswear brand Hummel after signing a new long-term agreement.
Hummel have supplied the club’s playing, training and travel wear since 2019.
Since the partnership formed, Hummel have celebrated Coventry’s identity and culture through their kit and sportswear designs.
This includes delivering distinctive Coventry kits along with authentic retail collections for supporters.
Coventry’s chief business officer, Nicola Ibbetson, said: “We’re delighted to be continuing our partnership with hummel, who have been a fantastic partner to the club.
“Over the past few seasons, we’ve worked closely together to produce some brilliant kits that our supporters have really embraced.
“Coventry City is a club with significant growth ambitions, it’s therefore important for us to work with partners who share that vision.
“We look forward to working with hummel on broadening the range of products to all our supporters around the world.”
CEO of Hummel UK and Ireland, Neil Burke, added: “Coventry City has been an outstanding partner for hummel, and we’re proud to extend our relationship for the long term.
“Together, we’ve built a strong collaboration rooted in the club’s identity, determination and the passion of the Sky Blues supporters.
“This renewal reflects our shared ambition to continue pushing creative boundaries, delivering distinctive kit designs and expanding retail collections that resonate with fans in Coventry and across the global football community.”
