COVENTRY City will launch a new flagship store at the Coventry Building Society Arena following the club’s promotion back to the Premier League.
The Sky Blues will open a new ‘COV’ store in July later this summer with the club to transform the existing superstore at the ground.
Coventry will redesign the club’s current retail space with two brand new areas to open to offer more for supporters on matchdays.
The ‘Drive Experience’ will feature racing simulators and social fan experiences and ‘The Story’ will feature a reprogrammable exhibition throughout the season.
Coventry executive chairman and owner Doug King said: “We are excited to be launching our new store.
“The Cov Store will give Sky Blues fans a more premium shopping offering and a new social space with truly immersive experiences, both on and off matchdays.
“Coventry’s heritage as the Motor City has been at the heart of this project and we can’t wait for supporters to discover the new store, The Drive Experience and The Story.”
The opening of the COV store will coincide with the launch of Coventry’s home kit for the 2026/27 Premier League season.
Coventry will announce an exact date for the opening next month.
The new club store will feature two floors covering 15,000 square feet with a new personalisation studio and dedicated museum inside.
The current store at the CBS Arena has been relocated.
Supporters can accessed the relocated store at the ground through the players entrance via a lift or stairs on Level 2.
The club’s West Orchards Shopping Centre store will permanently close at the end of June.
